₹47 Lakh in Admissions Using Meta Ads Alone
The Challenge
The institute, which offers competitive exam coaching for Class 8–12 students, had never run paid ads before. Their primary acquisition channels were parent referrals and a local hoarding. Batch capacities of 30 students per subject were routinely filled at only 60–70%, and the owner had no predictability over revenue.
The Campaign Structure
Kiran's team designed a three-tier funnel: awareness campaigns targeting parents in a 10km radius using video testimonials, consideration campaigns with a free demo class offer, and conversion campaigns with urgency-driven creative. The landing page was optimised for WhatsApp opt-in, feeding directly into the AI follow-up sequence.
The Numbers
Over 90 days: 847 leads generated. 312 demo class bookings. 214 actual admissions. At an average fee of ₹22,000 per student: ₹47.08 Lakh in gross admission revenue. Total Meta Ads spend: ₹1.82 Lakh. Cost per admission: ₹850. Every batch was filled to 100% capacity before the campaign ended.
The Lesson
"The institute owner said to me, I never imagined we could fill our batches this predictably," recalls Kiran. "That is the power of a system. It doesn't rely on luck, referrals, or a good month. It just runs." The case has since been shared at multiple EdTech events as a benchmark for local institute marketing.